Germantown CSD

project overview

Germantown Central School District wanted to keep its iconic “Clipper” logo, but needed it updated and refined to bring its brand up to date. I created a new Clipper, as well as a secondary Wheel and Clipper Script, for athletics and extracurriculars. I also created apparel options and a comprehensive set of brand guidelines to ensure the brand is implemented consistently.

project type

Brand Identity & Positioning

year

2023

my role

Brand designer

client

Germantown