CASE STUDY 04 / DIGITAL MARKETING CAMPAIGN

University at Albany

The “Your Path to Impact” and “Shape Tomorrow” digital ad campaigns for the University at Albany aimed to showcase how enrolling at the university sets students on a transformative journey towards a successful career and making a meaningful impact in their chosen fields. By highlighting the diverse career paths, the campaigns emphasize the university’s commitment to nurturing and empowering students to achieve their professional goals. Ads were made for 17 different majors and 6 video ads were created for different schools using existing B-Roll footage.

Client

University at Albany

Role

Lead Designer & Creative Strategy

Year

2023

Discipline

Digital Marketing Campaign

01

The challenge

The University at Albany needed digital ads that cut through a crowded higher‑ed feed and spoke to prospective students’ ambitions, not just program names.

The University at Albany needed digital ads that cut through a crowded higher‑ed feed and spoke to prospective students’ ambitions, not just program names.

02

The approach

I led design and creative strategy for “Your Path to Impact” and “Shape Tomorrow,” pairing bold purple-and-gold typography with authentic student portraits in a modular system built for dozens of programs and sizes.

I led design and creative strategy for “Your Path to Impact” and “Shape Tomorrow,” pairing bold purple-and-gold typography with authentic student portraits in a modular system built for dozens of programs and sizes.

03

The outcome

A scalable campaign framework that kept every program on-brand while letting each degree tell its own story.

A scalable campaign framework that kept every program on-brand while letting each degree tell its own story.

NEXT CASE STUDY

GE →