CASE STUDY 05 / PRINT AND DIGITAL DESIGN

GE

GE Creative Services serves as the internal creative agency for multiple GE business units. They also occasionally take on outside clients ie. Latham Pools. While at GE I worked on a number of projects supporting GE Global Research, GE Power, GE Healthcare, and more. I also supported trade shows and internal events.

Client

GE

Role

Designer and Digital Media Specialist

Year

2024

Discipline

Print and Digital Design

01

The challenge

GE Creative Services is the in-house agency for multiple GE business units, each with its own audience, deadlines and brand nuances, plus select outside clients like Latham Pools.

GE Creative Services is the in-house agency for multiple GE business units—each with its own audience, deadlines and brand nuances—plus select outside clients like Latham Pools.

02

The approach

As Designer and Digital Media Specialist, I produced print and digital work spanning product catalogs, flyers, trade-show pull-ups and web assets, adapting GE’s system to each business.

As Designer and Digital Media Specialist, I produced print and digital work spanning product catalogs, flyers, trade-show pull-ups and web assets, adapting GE’s system to each business.

03

The outcome

Consistent, production-ready collateral delivered across business units on tight internal timelines.

Consistent, production-ready collateral delivered across business units on tight internal timelines.

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