NBC Bank transitioned from it’s old name, National Bank of Coxsackie, to get away from a name that ties them to a specific region. We also updated their dated “owl” mark with a fresh, modern mark. The type gives it a friendly, approachable feel. Overall this rebrand was a necessary step forward for the bank to grow and modernize. As part of the rebrand, the website was also revamped to match the more modern, approachable brand. (NBC Bank recently went through a merger and unfortunately didn’t finalize the rebrand)