University at Albany

The “Your Path to Impact” and “Shape Tomorrow” digital ad campaigns for the University at Albany aimed to showcase how enrolling at the university sets students on a transformative journey towards a successful career and making a meaningful impact in their chosen fields. By highlighting the diverse career paths, the campaigns emphasize the university’s commitment to nurturing and empowering students to achieve their professional goals. Ads were made for 17 different majors and 6 video ads were created for different schools using existing B-Roll footage.