For more than 90 years, Standard has provided insulation, heating, cooling, air purification, and home testing services to their customers in the Mohawk Valley and Capital Region of Upstate New York. Standard came looking for a new website and a refinement of their brand. With a lot of existing brand equity, we wanted to keep as much of the recognizable brand elements as possible - especially their brand colors.

My role: Creative Direction, Design, UI/UX, Branding