Germantown Central School District came to us with some specific brand needs. They wanted to keep their iconic “Clipper” logo, but needed it updated and refined to bring their brand up to date. I created a new Clipper as well as a secondary Wheel and Clipper Script to use in athletics and extracurriculars. We also created some apparel options and a comprehensive set of brand guidelines to make sure the brand is implemented with consistency.

My role: Creative Direction, Branding/Design
Animation: Brad Muschott