With NYS requiring schools to change their mascots to remove references to Native American references, Colonie chose to rebrand as the Wolf Pack. “Wolves are often associated with strength, resilience, and determination. By adopting the name ‘Wolfpack,’ a team can draw on these qualities to inspire confidence and spirit.” With a large branding committee, we went through numerous rounds of edits and refining to get to a symbol the entire district can rally behind.

My role: Creative Direction, Branding, Illustration